Home Care Agency Marketing Pack, Email Sequences, Ad Copy, Brochure (Digital Download)

Ready-to-send marketing messages for non-medical home care agencies. Copy, paste your details into the placeholders, and send.

WHAT IS INSIDE
New inquiry nurture sequence, 7 emails
Assessment confirmation and reminder emails and texts
Post-assessment follow-up for undecided families, 5 emails plus texts
New client welcome sequence
Review request emails and texts
Referral partner outreach, follow-up and thank-you emails for physicians, discharge planners, senior living and elder law
Reactivation messages for past inquiries and former clients
Holiday and seasonal touchpoints for the whole year
SMS library with 27 texts, including opt-in, STOP and HELP replies
Facebook and Google ad copy for companion care, personal care, dementia care, respite, post-hospital help and 24-hour care
Home page and services page copy templates
Trifold referral brochure copy for cardiology, oncology, neurology and memory, orthopedic and rehab discharge, and primary care
Compliance notes on text consent, opt-out language, privacy-safe marketing and avoiding health claims

BONUS SPREADSHEET
90-day marketing calendar with a daily task list, progress summary and partner outreach log

WHO IT IS FOR
Owners, administrators and marketing staff at non-medical home care agencies, from brand new startups to established agencies who want their follow-up to be consistent.

PLEASE NOTE
These templates are for non-medical home care marketing. They are not legal advice. Review your messages and practices with a qualified advisor for your state. Because this is a digital product, all sales are final.

YOU RECEIVE
Three instant downloads: a print-ready PDF, the fully editable Word file, and the Excel workbook (also works in Google Sheets).

Please note: this is a professionally written template, not legal, tax or clinical advice. Rules vary by state. Confirm requirements with your state agency and your own advisor.

Digital download only. Nothing will be shipped. You brand the files yourself: add your agency name and logo to the editable templates. Licensed for use inside one agency only. Not white label, and not for resale, sharing or redistribution. Questions? Message us through your Etsy order.